Rome's Ferrari Store feels more like a mini showroom than an ordinary shop. Spread across two floors, it is packed with red-and-black souvenirs, clothing, and shoes stamped with the brand's famous prancing horse.
Updated for 2026: Expect a polished flagship-store experience with premium prices, plenty of Ferrari-branded gear, and a few easy photo ops. Opening hours and merchandise can change, so it's worth checking ahead.
The staff are dressed in race-inspired Ferrari gear, and a Ferrari race car display on the ground floor sets the tone straight away. Even small souvenirs come with luxury-brand pricing, so most visitors end up browsing, taking photos, and soaking up the atmosphere as much as they shop.
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Beyond clothing and shoes, the shelves are stocked with sunglasses, watches, scale-model cars, perfume, caps, and even stationery. You'll also spot collaborations with other brands, including Puma, whose Ferrari collections have long been part of the mix.
You can also ask about Ferrari driving or rental experiences here. Still, for plenty of visitors, the real appeal isn't shopping at all - it's treating the place like a compact shrine to one of Italy's most iconic brands.
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Routes and guides for Rome:
- Rome Travel Guide
- What to See in Rome in One Day
- First Self-Guided Rome Route: Vatican and the Vatican Museums
- Second Self-Guided Rome Route: Castel Sant'Angelo - Piazza Navona - Pantheon - Trevi Fountain
- Third Self-Guided Rome Route: Colosseum - Roman Forum - Piazza Venezia - Trajan's Column - Imperial Forums
- Fourth Self-Guided Rome Route: Trastevere
- Rome by Night
- All Rome guides and routes
