Flowers in Holland are not only a business, but also a tradition rooted deep in the past. The embodiment of this is the history of the small town of Aalsmeer, founded in the 12th century near Amsterdam and over several centuries transformed from an uncultivated wild land into the flower capital of the world.
It is in Aalsmeer that the FloraHolland flower auction is held, where about 12 million flowers are sold in one working day: roses, the famous Dutch tulips, carnations, chrysanthemums, and hundreds of other types of plants used in floristry.
The bidding is conducted according to the method known as the "Dutch auction." The price of a lot starts at the highest possible level and decreases every second, and when a buyer sees a price they are willing to pay for the lot, they press a button, and within 15-20 minutes their purchase will be fully processed and ready for shipment.
It is difficult to imagine this incredible riot of colors and aromas. You will experience genuine aesthetic pleasure when you find yourself surrounded by an ocean of the best flowers in the world. Dry words are incapable of conveying such scenes; they must be seen live, and that is why many people seek to visit the flower auction not for business, but above all for the amazing emotions that cannot be found anywhere else in the world.
