The history of Rothschild Boulevard is quite unusual, because this boulevard appeared before the city itself arose on this site.
The plot where in 1909 Tel Aviv, the Jewish suburb of Jaffa, was to appear, was cut in two by a deep ravine. It was filled with sand, but building any kind of substantial structures on sand was dangerous. The architects found a solution - to plant two rows of trees whose root systems would strengthen the soil. That is how the boulevard appeared, and the city grew up after it.
Rothschild Boulevard is the embodiment of the spirit of Tel Aviv, where modernity lives alongside incredible antiquity, where ancient Jaffa and new business districts coexist. On the boulevard, towers of glass-and-steel skyscrapers mingle with small, cozy houses from the beginning of the century, built in the Bauhaus style.
This style, born of Jewish architects, is universal and international; it bears no characteristic ethnic features and fits into the surroundings in any country in the world. Tel Aviv was included on the UNESCO World Heritage list as a Bauhaus preserve, with about 4000 examples of the style preserved here.
Today, Rothschild Boulevard is considered one of the most interesting tourist places in Tel Aviv. Here there is unique architecture, and many historical sights - practically every building here is connected with important events or famous people, and dozens of sculptures - unusual and unexpected, from amusing figures in the front gardens of houses to monuments to outstanding citizens.











