“ION Orchard” is a vivid example of a successful combination of creative thinking and modern technology. It is radically different from all its counterparts in the retail industry. And all of this is thanks to the incredible exterior of the building.
Its facade is made entirely of liquid crystal displays, which make it possible to broadcast video advertisements for stores directly from the wall of the building. Thus, the entire shopping center has become perhaps the largest video banner in Asia.
Due to the fact that the facade has a three-dimensional structure of glass and metal, all its shapes are smooth and streamlined; it seems as if it came to us from an alien civilization. The work of the designers and architects was duly recognized, and the project received numerous awards.
In the “ION Orchard” complex, the first 8 floors are occupied by stores, including flagship boutiques of Dior, Giorgio Armani, Dolce&Gabbana, etc. The main office of the Singapore airline is also located here, along with an art gallery, and on the 56th floor there is a шикарная observation deck. From here, there is a stunning view of the city at any time of day and in any weather. Telescopes are also installed here, allowing visitors to get a better look at the stars and clouds.
In addition, part of the building is residential, but real estate prices here are off the charts even by European standards.
